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The PR Academy
Welcome, Introduction & Pre-Course Homework
Introduction
Pre-Course Homework: Defining Your Publicity Goals
Module 1 - Getting Started
Media List Building
Module 2 - How to Craft a Pitch
Writing the Pitch
The Subject Line
The Body & Bio
Words to Avoid
Module 2A - Pitching an Article or Op-Ed
Module 2B - The Media Advisory
Module 2C - Pitching for Television
Module 2D - How to Get into Holiday Gift Guides
Module 3 - How to Get Started with Bloggers
The Wild West: Working With Bloggers
Module 4 - Media Follow Up and Etiquette
Media Lead Times
Media Follow Up
Additional Resources
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Pre-Course Homework: Defining Your Publicity Goals
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